More than ever people have a need to be more social now, especially during these periods of COVID lockdowns. If people can’t be social physically, they would look for more ways to be social virtually.
No, not another “social network” like facebook or instagram but more subtle, more nuanced and more tribal.
The need for validation, confirmation, demonstration hasn’t gone down. People are just locked in. Their phone screens still are connected. And people are desperate to get out.
Perhaps, this is an opportunity to go build a network that validates your user’s time on your app and help them build that social tribe for them to “socialize.”